As a child, how many times have we rushed to our rooms to find an all boxed up birthday present on our bed? With all excitement we would tear up and destroy the cover as fast as we could because we could not wait to see what mom and dad got us that year. How much jitters did we experience every Christmas eve because we could not wait for the morning after to unbox the gift under the tree? How cliche is the saying “do not judge a book by its cover”?
For decades, as a recipient I looked forward to see what is inside a gift box. As a giver, sometimes for practicality reasons, I would choose not to wrap my gift to some people. Then I married this guy who works at Bell Printers. For our wedding invitation, he commented, “oh they used embossed gold foil for the cover and this type of font with this certain color code ink for the body.” After finalising the invitation, we dined at a restaurant and he commented again, “this monocarton box did not undergo a certain process for finishing and is not sturdy enough to stand the travel if we bring the food home.” In my head I thought oh at least they used paper not plastic. Now I am his wife for more than six months and got used to hearing both appreciation and criticisms of interesting packaging that comes our way. In fact, now I joined the fun of both literally and figuratively thinking outside the box.
I am writing because I see boxes from a different perspective now. The boxes I used to ignore is a product of hardwork, sometimes sleepless nights from the factory of the future. How many failures people endured to produce those boxes symbolising their single long-coveted victory only to end up in our trash bin? I feel guilty but if the boxes could talk they will say they are happy because they have served their purpose even if they have been thrown away.
Then I saw a prototype of a box with Braille System applied label. I cannot be any prouder that my husband is part of Bell Printers. I know Bell Printers is a home to our differently-abled team players from its conception. But to be able to extend this help to their greater community worldwide through this boxes, the company deserves so much respect. Truly, design and innovation at Bell Printers have gone a long way. However, I believe that it is the people’s love and passion that drives them to work hard for a reason.
Bell Printers say, “Do judge us by our cover”. Please. We care and we know you do too.